Month Flat Week Day
Date: Wednesday, May 15, 2019 9:00 am - 12:00 pm

The world of Social Media is ever growing and always evolving. This 1/2-Day course will give you a solid understanding of the most relevant social media platforms to your business and how to put them to work for you. We spend the first half of the course going over concepts and examples. The later half of the day is spent in practical exercises putting your new social media skills to work. We want you to be able to end the day with some direction on how your social media strategy fits into your marketing strategy as a whole.

 

Topics covered:

  • Overview of the main social media platforms
  • Social media concepts
  • Which platform is right for you?
  • Social media user psycographics
  • Social Media vs traditional advertising
  • How to gain a following
  • How to promote and increase engagement among your followers
  • Using a social media dashboard
  • Developing a social media philosophy and strategy

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